Who We Are

Pure Vida LLC is comprised of a team of two women of color, Shay and Krystal. Shay and Krystal are sisters-in-law who spend an infinite amount of time together. With several kids in the family, they are regularly at dance, gymnastics, karate, soccer, basketball, and swimming activities. As if they do not see each other enough, their love for creating and designing drove them to go into business together and form Pure Vida. Shay and Krystal enjoy using their skills of attending to detail to plan personal and memorable events. They find pride in seeing their work come to fruition and witnessing their clients’ delight with the events they expertly plan.

Meet The Team

A Note from Shay (she/her)

I appreciate the openness we experience with our clients and take great pride in being able to bring their dreams to life with an amazing event. I embrace the things that make each of us unique and cannot wait to work with you. With grace and poise, we commit to delivering an experience full of memories that will last a lifetime.

A Note from Krystal (she/her)

As an event planner, I prioritize curating an authentic experience that truly embodies the richness of your individuality. Your event will reflect your unique story, values, and vision. With a dedication to inclusivity and personalization, I strive to ensure that your celebration is a true representation of who you are and leaves a lasting impact on all who attend.